Jason Toth makes the argument that ‘simplification’ has “negative connotation and misapplication of exercises associated with simplification often put UX designers in a defensive position with clients and content writers.” An argument with which I don’t disagree. Jason goes on to suggest methods for curating (typically by pairing) content to achieve the same, but universally […]
Learn to speak the languages of developers, designers, executives, marketers, content producers, and customer service experts. A UX designer who can grasp the complexities of engineering problems, the subtlety of design, the power of great content, interaction design principles, and the value of a well considered taxonomy can properly navigate the challenges of a project […]
http://berglondon.com/blog/2011/06/02/icons-rethink-turning-receipts-into-paper-apps/
The smurfs all had different traits. Brainy, vain, handy, grouchy, etc. So do users. Design like you’re addressing Smurf-townhall with equal amounts of emotion and facts and you’ll appeal to them all. http://blog.usabilla.com/these-smurfalicious-personas-will-engage-your-user